Curriculum Vitae

EXPERIENCE

Creative Director, Omnichannel
Publix Creative, Lakeland, FL 2/17 – present

Creating meaningful conversations, and making every micro-moment delightful for customers.

Leading, consulting and collaborating with internal teams and agencies to produce award-winning campaigns.

Senior Copywriter
Publix Creative, Lakeland, FL 6/15 – 2/17

Reimagining “Where shopping is a pleasure” in today’s digital-first, omnichannel integrated, two-way conversation era.

Senior Bilingual Copywriter
Worldmedia Interactive, Miami, FL 8/14 – 1/15

New business, LAN & TAM Airlines, Enterprise, Alamo, Caribbean Yellow Pages, The MIAMI Institute and Girl Scouts of Hawaii

Bilingual Copywriter
Zumba Fitness, Hallandale Beach, FL 8/12 – 8/14

Transform lives by creating unforgettable, life-changing branded moments and experiences.

Junior Bilingual Copywriter
Zimmerman Advertising, FTL, FL 6/11 – 7/12

Clients: Sunrise Sports Entertainment (The Florida Panthers, 360 Premium, Club RED and other subsidiary brands); Homestead-Miami Speedway (NASCAR/Grand Prix); AutoNation; Party City and White Castle

Support: Office Depot, hhgregg, Pep Boys, Carfax, and national automotive groups

Bilingual Proofreader/Copywriter
Bloomin’ Brands, Tampa, FL 10/09 – 6/11

Proof, edit and transcreate menus, print and terrestrial radio ads for U.S. and Puerto Rico.

Bilingual Translator/Proofreader
Publix Creative, Lakeland, FL 10/04 – 12/08

Proof, edit and translate all weekly ads and in-store signs, as well as special projects (Sabor stores, campaigns)

INDUSTRY & AWARDS

4A’s MAIP Alum & Coach | NY, NY
Multicultural Advertising Internship Program ‘10 – present

Intern at McCann SF and help students thrive in the ad industry

Diversity Chair | Greater Fort Lauderdale, FL
American Advertising Federation 06/11 – 06/14

Plan and execute local events, speak at local colleges, assist the Addy Awards committee

Gold Addy, Integrated Campaign
Imperial Polk Ad Fed, ‘18

EDUCATION

University of South Florida | Tampa, FL
Zimmerman Advertising Program, 2011
B.A. in Mass Communications, Creative

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