In the past week, I have heard and read this at least four times. Too many times in a week, in my opinion. Once every two years, ok. But, damn!
So my question today is, Why do you think we need to learn so many rules – at least in advertising – if real success in the business comes from people and campaigns who breaks them?
I may be naïve for asking this, but really, what is the point of being in school for twelve years, then in college for four, go to grad school for two to four more? So at the end – when we find our dream job – are told: “Forget everything you’ve learned. Your teachers are a whole bunch of asshole who do not know what they are talking about.”
I am opening this for discussion because I am getting really confused with what I want to do with myself. I understand I should know about our history (so we do not repeat stupid mistakes) and recognize what sucks and what does not (again more history). But in the grand scheme of things, should we not think about the future rather than of what someone else believes should be? And who really knows what will work? My insights are not yours, and someone else’s are not my own. But, we could both achieve success.
Should our education system – at least higher education – focus on what we could do rather than what we have done? I mean, we did spend twelve plus years ignoring most of it. Not that is correct, I personally love history, but most people did and do not care. If they did, we would not create materials that speak to middle schoolers.
So what do you think? Are rules important? (And please, I do not mean this in a social or legal matter. I am speaking specifically about how we handle knowledge.) Should we begin shifting the way we teach and approach education? Is college really so necessary?